Niche Down to Level Up: Why Specialization is the Key to Success
Wendy Salle didn't just build an optical store; she built the highest-grossing optical store in the United States. How? By bucking industry trends and carving out a high-end niche in a market dominated by big-box retailers.
Entrepreneurs, if you want to find and dominate your niche, you won't want to miss this. Wendy's journey from a suitcase and a dream to an industry leader is a masterclass in business savvy. Trust me, you'll want to hear the whole story.