Dear Entrepreneur: Why Hope Is Your Biggest Asset

10. You don’t go out of business because you run out of money. 

9. You go out of business because you lose hope.

8. Every meeting becomes more urgent the closer you are to running out of cash.

7. If you set expectations low, you'll be right and ultimately fail.

6. Don’t allow new analysis of the market challenges destroy your hope.

5. Set expectations high a…